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intelliWHiTE

To create a high capacity tooth whitening pen that could adequately withstand the highly effective whitening product inside and stop leakage and poor product flow.

The Brief:

To create a high capacity tooth whitening pen that could adequately withstand the highly effective whitening product inside and stop leakage and poor product flow.

The Solution:

By conducting numerous and lengthy package compatibility test we were able to identify the following solutions.

  1. Changing the material used inside our stock pen to materials that were compatible would stop defects.
  2. Using the Cosmopak patented valve system in the applicaton would eliminate leakage in transit.
  3. Changing the pitch of the thread would reduce number of clicks to prime by 50%

The Result:

Intelliwhite Platinum Pen launched in 2014 and has been consistently one of the best sellers in the line. Complaints and returns have been considerably reduced since the new item was launched.