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JULEP

To create a high end custom lip gloss container that complemented their existing square nail enamel bottle but gave them a high end luxury feel.

The Brief:

To create a high end custom lip gloss container that complemented their existing square nail enamel bottle but gave them a high end luxury feel.

The Solution:

Using a new molding technique we were able to create a square acrylic vial that looked like glass and matched the nail enamel shape. We used a shiny Aluminum custom  cap finished in a graphite color with an embossed logo front and back giving it a truly custom finish. The addition of a weight added to the overall experience as weight does convey a high end or luxury feel. The applicator was also custom made in an hourglass shape and we needed to specially adapt the wiper to accept the unusual shape and leave the right amount of bulk on the brush.

The Result:

Julep launched Lip Mousse in Spring 2016 and it has been a great success for them and becoming a leading sku in their line. The same package has been adapted now so it can be used in another new and exciting product that will launch in summer 2016.